So, you’ve put a great deal of energy, effort, and money into creating a nice, cosy gite for rent or sale. You’ll soon realise that getting your holiday rental property furnished and ready for guests is only half the battle. The other half is to actually capture the eyeballs of potential gite renters or buyers.
That’s exactly where online gite adverts come into play. After all, there’s no better way to get the attention of people from across the globe than through the ever-expanding reach of the Internet. Online gite adverts are not only an effective way to improve the visibility of your property but also give holidaymakers the easiest and fastest route to find and book your gites.
If you have ended up here, the chances are good that you’re looking for effective ways to advertise your gite. Luckily, there are numerous ways to promote and advertise gites, both offline and online — so where to begin?
Keep reading for tried-and-true tips on how to advertise gites like a pro, so that both potential renters and buyers can easily find you.
(1) Create impressive gite adverts and property listings
With the emergence of gite advertising channels, such as our website, having a well-put-together ad copy is certainly an asset. The good thing is that a single copy can be used to publish gite ads on multiple channels.
Here’s what you need in your listing to create compelling and eye-catching gite adverts:
a) A collection of high-res imagery of your gite.
Take a high-quality video tour or pictures of focal rooms, including the lounge, bathroom, bedroom, kitchen, or terrace. This will be the most crucial step by far and away, so make sure to do a bang-up job. In fact, it may be a good idea to hire a professional photographer, as this can make a huge difference.
If you choose to take photos yourself, take them during the day when the gite’s best features are well-lit by natural sunlight. Good pictures will not only capture more attention but also paint your property in a good light. Want to make your property stand out in the listing imagery?your property in a good light. Want to make your property stand out in the listing imagery?
• Declutter your property – Remember less is more when it comes to holiday rentals. Get rid of old rugs, unnecessary decorations, and whatnot.
• Curb appeal is everything – Your gite should shine through the photos, from inside out. Take care of unkempt bushes, plant flowers, give the front door a fresh coat of paint, and repair the fence, among other things.
• Clean, clean, clean – Give your property a thorough cleaning, making sure every nook and cranny is rid of dirt and anything unsightly.
• Breathe more life into the space – Add paintings, plants, and other interesting décor items to spruce up your gite and make it more appealing in the photos.
• Spotlight your gite’s unique and bestselling amenities – It can be the Roman marble floor bathroom, kitchen island, stainless steel appliances, or vintage baths. Emphasise whatever you think will tickle the renters’ fancy.
b) A well-written & catchy description of your gite.
You will use this copy across all your marketing materials and channels, from gite adverts to the social media page. Make sure to optimize both the description and title, ensuring that they are informative and relevant yet catchy and compelling.
Once again, if you’re not a good writer, you’d be better off hiring a pro. Thankfully, you can always find the right person for the job on leading gig platforms like Fiverr, Freelancer, or Upwork. Plus, you won’t have to break the bank.
c) Your calendar availability and going rates.
Buyers and renters want to know the most important details first. So, make sure your holiday rental property’s current rate and up-to-date calendar availability are clearly displayed within the gite advertisements. Don’t forget to set your rate based on key factors like amenities, season, and its location in France.
d) Relevant keywords for SEO purposes.
Search engine optimisation has become an increasingly important tool for marketing properties online. In addition to listing on sites that advertise gites, you should take advantage of SEO to boost organic traffic to your website and improve visibility of your property online.
There are hundreds of thousands of gites in Frances that compete with your rental property for bookings. Using SEO principles gives you some competitive edge over them, helping you reach more prospective buyers and renters sooner. For better results:
• Research relevant keywords and use them in the description and title of your gite adverts and listings. This applies to both for-pay and free gite ads.
• Get favourable reviews on major sites, including Google
• Lace your gite ads with irresistible discounts and deals
• Use social media, email, and other channels to build buzz for your gites
(2) Get a handle on your property’s website
Most property owners and managers create multiple gite adverts, often distributed via several different channels. As such, you need a central place where those gite ads direct prospects, which is where a good website comes in handy. The site should have a dedicated landing page for each of your gites.
A good website allows you to keep a close eye on the booking process, ensure a positive guest experience, and stay on top of your availability calendar. It’s a great place to answer questions and offer a personal touch.
At the very least, the site should feature clear and current information about your gite. Make sure to spice up the website with several beautiful photos illustrating your property’s best features. There should be a regularly-updated FAQ section, contact page, testimonials page, and perhaps a live-chat feature.
At the end of the day, all of your gite adverts should either drive traffic to your website or result in a direct booking. It would be a big shame to lose a potential customer because the site is poorly-designed, outdated, or unusable. That’s why it should load quickly and be optimised for mobile users.
(3) Advertise gites on social media
Instagram, Facebook, Twitter, and other social media platforms offer an excellent opportunity to hack free gite ads. And with good reason – social media allows you to engage with your target audience. You can target your gite adverts to people from a given location, users interested in visiting France, those who book holidays seasonally, and much more.
First of all, you’ll want to develop a clear, well-defined strategy for your social media marketing. This will ensure that your social media campaigns work in tandem with other gite ads to enhance visibility and improve bookings. Part of that strategy is to pick which social media platforms to be active on.
Use sites like Instagram and Facebook to curate an up-to-date travelogue, photo galleries, and other inspirational content for prospective guests. Hashtags, comments, likes, and other interactions can really make a big difference.
(4) Leverage the power of email
Sending email campaigns is a no-brainer way to get in touch with former visitors, promote your property to new prospects, and drum up bookings. Ask guests if they would like to receive emails about your property’s latest development and discounts.
Just like social media, use email newsletters to quote your deeply-discounted rates for low season, as well as share the latest reviews, pictures, and other updates about your gite. There are plenty of email marketing automation tools you can use like Zoho, ActiveCampaign, Mailchimp, and ConstantContact.
Before, during, and after your guests’ stay, make sure to engage with them via social media, email, and other avenues. Be sure to respond to their comments and queries. Use blogs, brochures, and other materials to help them explore activities, dining, and things to do and see in the area.
Aside from placing gite adverts online, you can also advertise your property offline through printed content in magazines, newspapers, flyers, and leaflets available from the local chamber of commerce or department of tourism.